Definition: A meme is a unit of cultural information—often humorous—spread rapidly online. Memes are signs, combining images, text, and cultural references.
Signifier: The image or text in the meme.
Signified: The idea or cultural reference behind the meme.
Memes build on layers of meaning: Many memes reference other memes or cultural moments, creating complex systems of signs.
Example: The “Distracted Boyfriend” meme:
Memes can convey broader ideologies or cultural myths, like political views or societal commentary.
Example: Political memes can signify not just humor but also cultural commentary or propaganda.